about

Automobile company UX project (NDA)
This project was to develop a pre-owned car sales platform and enhanced sales experience for automobile manufacturing company. The project’s aim was to provide seamless, vivid pre-owned car purchase experience via online platform while minimizing offline contact points.  

MaaS (Mobility as a Service) app UX proposal (NDA)
This project was to build a strategy for expanding the navigation app platform to a MaaS platform. The final client aim was discovering revenue channels through smooth integration of navigation service with mobility and shopping services. Through thorough research of global MaaS pioneers, the team strived to propose unique business models that will upgrade the existing navigation platform.

My role

UX Research Analyst, UX designer
As a UX research analyst, I was involved in competitive analysis and benchmark research, UX panning, UI design, IA, wireframes, workflow and rapid prototyping.